• ESC now brings you 7 summits all under one roof
  • DESIGN WEST: Center of the Engineering Universe
  • March 26-29, 2012 - Co-located with ESC Silicon Valley
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April 22 - 25, 2013

McEnery Convention Center

San Jose, CA

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DESIGN West: The Center of The Engineering Universe


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ESC Presents -- DESIGN West, four-days of never-before-assembled training and education, hands-on knowledge exchanges, and the hottest new products– under one roof!  Customize your learning experience and increase your skills in the areas you need to learn now - including embedded hardware and software design, total systems integration, power management, open source software, android, embedded security. LEDs, sensors and much more. 

 

The Embedded Systems Conference (ESC) has been your “go-to” industry event for 24 years. DESIGN West builds on the rich foundation of training, education and products available at ESC – to deliver a revolutionary new experience, with more learning options, and more value for your money and time spent out of the office.  You can attend ESC and also add on specialized training at the DESIGN West Summits. 

 

Get all the latest design insights and techniques in one place, at one time.   DESIGN West Summits Include: 

ESC – The Embedded Systems Conference & Exhibition.  Conference Dates:  March 26 - 29, 2012.  Exhibition Dates:  March 27-29, 2012.  Learn today....Design Tomorrow when you attend the global electronics industry's leading event.

Android Summit – March 27, 2012:  An immersive conference focused on everything Android: from embedded design to Apps development.

Blackhat – March 29, 2012:  Security risks in embedded systems are real.   This one-day conference will focus on security in embedded systems.

DesignMed – March 28 & 29, 2012:  A conference & exhibit covering medical electronics design and regulatory issues.

MultiCore DevCon – March 27 & 28, 2012:  A conference and exhibit delivering practical solutions for designs involving embedded multicore and multimedia.

EDN's Designing with LEDs – March 27, 2012:  A conference and exhibit covering technology design of high-brightness LEDs, in lighting and illumination.

Sensors in Design – March 28-29, 2012:  A conference & exhibit with how-to technical presentations on the application of sensor technology in real-world products.

Start Date: 03/26/2012 8:00am End Date: 03/26/2012 5:00pm Location: J2 Number: ESC-103
Session:

Android Jumpstart

 

The features that make Android a great cell phone operating system can also make it a great OS for your next embedded application. This presentation covers important topics like what types of applications can benefit most from Android, how to adapt it for use in non-cell-phone hardware, basic programming techniques, how to implement device drivers and native applications under Android, and numerous programming examples and demonstrations.

Allowed Packages: Design All-Access Pass
Start Date: 03/27/2012 2:00pm End Date: 03/27/2012 5:30pm Location: A4 Number: ESC-200
Session:

Embedded Android Workshop, Part 1

 

Allowed Packages: Design All-Access Pass
Start Date: 03/28/2012 8:00am End Date: 03/28/2012 9:15am Location: Salon 3 Number: ESC-304
Session:

Android Variants, Hacks, Tricks and Resources

 

While Google makes periodic code drops to the Android Open Source Project (AOSP), the bulk of the work done on Android occurs behind closed-doors. There are, therefore, only a limited numbers of parties who can meaningfully influence Android's future at any point in time. This, though, hasn't stopped 3rd parties and enthusiastic developers from customizing and extending Android in a variety of different way. This talk provides an overview of 3rd party projects, resources, tools, etc. that embedded developers may want to look at if they intend to build Android-based embedded systems. Amongst other things, this talk will go over the Cyanogenmod project, one of the more prominent Android derivatives.

Allowed Packages: Design All-Access Pass
Start Date: 03/28/2012 2:00pm End Date: 03/28/2012 5:30pm Location: Salon 3 Number: ESC-319
Session:

Android's Open Accessory Development Kit

 

Google announced a new initiative that's focused on extending Android beyond the phone. The Android Open Accessory Kit is an Arduino-based platform (and now MicroChip-based) for connecting your Android device to things in the physical world. But, how does it work? What can you interface to? And, how does this play into the Android at Home platform? Come to this presentation and find out.

Allowed Packages: Design All-Access Pass

All Access Pass Holders Will Receive a 10" Android Tablet!

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